IDEA: A man wakes up as a different person every morning—and one day, against his better judgment, he falls in love. It's an intriguing premise—not quite right for Hollywood, perhaps, where movies need one or two unchanging stars, but perfect for social media, where involving as many people as possible is the whole point. Intel and Toshiba are doing just that with The Beauty Inside, an episodic social film starring Topher Grace, Mary Elizabeth Winstead and dozens of ordinary fans who auditioned via webcam to help portray the main character, Alex.
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