NBC RomCom 'A to Z' to Premiere Early on iHeartRadio Platform

NBC will be premiering its new Thursday night romantic comedy A to Z on Thursday, Aug. 14, seven weeks before its broadcast October 2 airdate on the iHeartRadio.com and its mobile app.  By working with iHeartRadio, NBC is hitting the comedy series’s millennial demo, which typically watches content online before TV. Music is a vital component on A to Z, and Alexandra Patsavas, who has served as the music supervisor for Gossip Girl, Twilight and The Hunger Games, will be assembling songs for the NBC series.

The NBC partnership with Clear Channel Media and Entertainment, which reaches 245 million listeners, will also include promotional support for the Warner Bros. TV produced comedy series across its contemporary hits radio stations both on-air and on their websites, mobile, and social networks. Clear Channel’s nationally syndicated on-air personality Ryan Seacrest will also be pumping up A to Z on his radio show with on-air discussions.

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